FRED TAYLOR SCHOLARSHIP FUND

2017

Fred Taylor has been an unparalleled driving force in making Boston a great music city. For more than five decades, Taylor—Boston's ageless, irrepressible impresario—has devoted his life to nurturing gifted artists, presenting the who's who in jazz and beyond, and providing grateful audiences with extraordinary listening experiences. We were brought in to create the brand imaging and build awareness for the Berklee Endowed Fund and were integral to the marketing and promotion of the All-Star Benefit Concert held on September 12th, 2017 at the Berklee Performance Center.